In recent years, major soda companies have strategically expanded their portfolios by acquiring a variety of beverage brands. Coca-Cola, PepsiCo, and Dr Pepper Snapple have collectively invested billions in acquiring brands that cater to the growing demand for healthier and more diverse drink options. Coca-Cola's acquisition of Vitaminwater for $4.1 billion and a 17% stake in Monster for $2.15 billion highlights its focus on diversifying beyond traditional sodas. PepsiCo's $450 million purchase of Naked Juice and Dr Pepper Snapple's $1.7 billion acquisition of Bai Brands further emphasize the industry's shift towards health-conscious beverages. This trend reflects a broader market movement as consumers increasingly opt for products that align with health and wellness. The bottled water market, expected to reach $307 billion by 2024, presents a lucrative opportunity for investors. Companies are not only targeting health-focused brands but also those appealing to millennials, indicating a strategic alignment with evolving consumer preferences. This shift underscores the potential for significant growth in the non-soda beverage sector, driven by changing consumer habits and a focus on sustainability and wellness.
