The media consumption habits of Baby Boomers, aged 57-64, have shown notable trends since the outbreak. Broadcast TV remains the dominant medium, with 42% of Boomers increasing their consumption. This preference highlights a continued reliance on traditional media. Interestingly, 24% of Boomers reported not increasing their consumption of any media type, indicating a potential saturation or contentment with existing habits. Online TV and streaming services have seen a moderate rise, with 21% of Boomers engaging more with these platforms, reflecting a gradual shift towards digital media. However, the adoption of newer media forms like podcasts and livestreams remains low, at 4% and 9% respectively. This suggests a generational gap in embracing emerging technologies. The data also reveals a balanced interest in music streaming and online press, each at 12% and 15%, showing a diverse media diet. The minimal increase in physical press consumption, at 7%, underscores the decline of print media in favor of digital alternatives. Overall, while Boomers are slowly integrating digital media into their routines, traditional media still holds significant sway, highlighting a transitional phase in media consumption patterns for this age group.
